How Fashion and Beauty Brands Are Giving Back for Pride Month 2020



Although the coronavirus pandemic has canceled virtually all in-person Pride Month events, fashion and beauty brands are continuing their commitments to give back and support the LGBTQ+ community.
Several brands are creating rainbow-themed Pride collections to donate proceeds to global organizations supporting the LGBTQ+ community, including GLAAD, the Trevor Project and the It Gets Better Project.
Others are launching larger initiatives to highlight the importance of Pride Month, including makeup brand NYX, which is hosting a virtual Pride March on Instagram, and activewear brand Under Armour, which is offering a grant program to aid LGBTQ+-focused nonprofits that are impacted by COVID-19.
Here, WWD looks at 20 fashion and beauty brands that are giving back for Pride Month 2020.
1. ASOS

Styles from Asos’ Pride Month collection. 

Asos is teaming with GLAAD for the fourth year in a row to collaborate on a Pride-themed collection. This year’s collection centers on the theme of unity, with several graphic T-shirts sporting the word in a rainbow colorway. Other pieces include button-up tops, shorts and sweatshirts ranging in price from $29 to $69. All proceeds from the collection will benefit GLAAD.
2. Banana Republic

A style from Banana Republic’s Pride collection. 
Aurelie Graillot Studio

Banana Republic is launching a capsule collection of rainbow-themed

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