Goop’s health summit is going virtual. Starting April 22, Gwyneth Paltrow’s brand will host a variety of series to discuss all things wellness, the mental, spiritual and physical.
The “In Goop Health” summit, which has been hosted in Los Angeles — the company’s hub — New York City, the Bay Area and London, usually costs goers at least about $650 to attend, with pricing going up to $2,000 for a VIP ticket or $4,500 for the “weekender” option that includes extras like a hotel stay. But with the country in quarantine due to the coronavirus pandemic, Paltrow has canceled an upcoming summit and is offering a stripped-down, free, digital version of the event in partnership with YouTube.
“Like everyone, we have this strange unprecedented moment in time and have been evaluating where we can be of service,” said Goop’s chief content officer, Elise Loehnen, who is hosting the sessions. “We want to find ways to create community and bring people together. Bringing it online for the duration of the quarantine felt like a natural extension for us and a way to introduce the content that’s at In Goop Health.
“They’re like weddings,” she continued of the events. “They’re so beautiful. We think about
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