Sofia Sanchez de Betak Mobilizes Industry for Silent Charity Auction

LONDON — Sofia Sanchez de Betak, creative director of the brand Chufy, is mobilizing some of the biggest names in the fashion and film industries to raise funds for the charity Doctors Without Borders.
Having amassed a long list of limited-edition fashion pieces, artworks and experiences, she plans to stage a silent auction called “A Little Something” that will launch online on Wednesday. Lots include a Rimowa x Dior handcase; a sketch by Alber Elbaz; a tennis racket signed by Maria Sharapova, and a Norman Reedus self-portrait offered by his partner, the actor Diane Kruger.
Alexa Chung, Gabriela Hearst, Jacquemus, Valentino’s Pierpaolo Piccioli, Kate Bosworth, Nicky Hilton-Rothschild, Gaia Repossi and Fabien Baron are among the long list of donors.
“As I kept knocking on my friends’ doors, I soon realized that they were all so happy to contribute and do something to support in such crazy times, that it gave me confidence to start widening the spectrum. I also found that quite a few of them wanted to help me find more people to donate,” said de Betak, whose Mango Met Gala also features in the auction.
“This is a community project, with all of us working together for a bigger cause.”
De Betak also wanted to

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